B2B Growth Marketing

Review

Kabir undoubtedly stands out for his exceptional dedication to growth marketing and activations. With an unwavering commitment to delivering outstanding results, he consistently drives remarkable revenue and seals lucrative deals. His flawless execution of marketing strategies, remarkable communication skills, meticulous attention to detail, and astute strategic mindset have not only strengthened our client relationships but have also yielded remarkable business growth. Since joining our team, Kabir’s invaluable contributions have played a pivotal role in nearly tripling our close rate and developing a foothold in a traditional advertising market, a testament to the immeasurable value he brings to our organization. With his unparalleled work ethic and exceptional abilities, Kabir was a driving force behind bringing teams together in ways never thought possible.
Director of YouTube, EU (Germany, Austria, Switzerland, UK)

Growth highlights and results:

Increased awareness across target accounts by 43% via channel marketing and optimization
2X more coverage across LCS and Agency partners (e.g., YouTube Festival, DMEXCO, Agency Roadshow)
Developed a framework to onboard traditional performance agencies to new CTA based YouTube ad formats leading to over $12M in net revenue deals
Launched Experiments with Google in Germany leading to 12X (multi-million) ROI
Over $100M influenced revenue through targeted growth marketing efforts to rebrand features and develop retained user adoption

Project:YouTube Festival

Germany’s owned tentpole moment, YouTube Festival reached over 10k clients across 2 days hosted in Berlin and partnered with Goldene Kamera. This event and partnership was a cornerstone to establish YouTube as a standard of measurement within AGF (Germany’s measurement body for the audience of TV and online video).